Telling a brand’s story.
Whether they need to find their voice or just get more people to listen, I aim to tap into the core of brands and let everyone else in on the secret.
Rangu
Building an Asian aperitif brand, from strategy to storytelling.
Helene Quan
Conveying the art of design and craftsmanship behind fine jewellery.
Chupitos
The wildest spot in town where island living meets party jungle.
New Balance Grey Day
Embodying the spirit of ‘Worn by anyone’ by highlighting Singaporeans from all walks of life.
Brass Lion Distillery
Made with pride, these handcrafted spirits blend tradition and innovation.
Leadership Resources
Improving businesses through organisational leadership and individual effectiveness.
McDonald’s Superfans
Spreading happiness by sharing uplifting moments with Mcdonald’s.
Distilleri
Building a brand identity that represents an experimental and progressive culture.
New Balance We Got Now
Celebrating women who reject the status quo and believe impatience is a virtue.
Maison de L’Asie
Blending scent, emotion and memory to capture the essence of fragrance.
foray
Uncovering a sky of new opportunities for lifestyle, travel and hospitality brands.
TADA
Creating an underdog identity to increase brand awareness.
SkillsFuture
Making upskilling fun, relatable and accessible to create a mindset shift.