Brass Lion
2022
Crafted with pride
As Singapore’s first full-fledged micro-distillery, Brass Lion Distillery is a pioneer in the local craft spirit scene. Their premium gins use South-East Asian botanicals to create tropical spirits that reflect Singapore’s identity as a vibrant melting pot.
Using vivid visuals and an authentic, trustworthy and dynamic tone of voice, we encouraged the audience to look on the bright side with Brass Lion.
Digital Menu
In line with the bright side concept, I created a digital menu for the Brass Lion Tasting Room to showcase the brand’s signature cocktails. As a copywriter and designer, I used bright colours and an uplifting, informative writing style to reflect the brand’s vibrant, tropical identity.
The Lion List
To highlight cocktails around the city created with Brass Lion spirits, I conceptualised a series that would give our audience inspiration on local hotspots to visit. The Lion List would serve as a way of promoting our bar and restaurant partners and illustrating how the premium gins can be used in a variety of ways to complement different cuisines.
Gingle: A Brass Lion Christmas
As Brass Lion ushered in the holiday season, we organised a holiday campaign that would feature Christmas-themed Gingle experiences at the distillery and would culminate in a unique boozy blizzard event at the end of the year. I wrote and designed collaterals for Gingle to promote these different events and spread some Christmas spirit with the finest of spirits.
EDMs
I created two EDMs to inform our existing customers about our Gingle events.
EDMs
I created two EDMs to inform our existing customers about our Gingle events.
Posts were created to spotlight specialty Gingle cocktails in the Brass Lion Tasting Room, Gingle events and holiday-themed products.
TikTok
To promote Gingle and our Gingle Magic event, Tiktok posts were created focused on Brass Lion’s different holiday offerings.
The Lion and the Rabbit
In honour of Chinese New Year, I designed visuals for Brass Lion that could be used across different platforms.
A boozy Lion Lo Hei was created to boost reservations at the Tasting Room, and I adapted the visuals for different collaterals and crafted engaging copy to draw attention to this.
EDM
I wrote and designed an EDM featuring the CNY special and Brass Lion cocktail recipes to try made with the Singapore Dry Gin.
Lion Lo Hei
An instruction card was created to help guests perform the Lion Lo Hei.
Social media
We used Instagram and Tiktok to gain more traction for the Lion Lo Hei.