TADA

2021

So far, so steady

TADA is a ride-hailing service originating in Korea that wanted to increase its brand awareness online. To differentiate TADA from similar ride-hailing apps, we created an underdog strategy for the brand. We wanted to portray the brand as relatable, more caring and more reliable than other ride-hailing apps.

After deciding on the direction and creating content buckets in line with our strategy, I conceptualised and wrote visual and post copy for various posts, including organising giveaways, to help TADA define its online identity.